STONE AND BLOOM
An Amsterdam Floral Retreat
APRIL 13 - 16, 2026
Amsterdam and flowers are inseparable. From April 13–16, we invite flower-loving travelers from all over to join us for an immersive, intimate, multi-day retreat that celebrates both floral artistry and the charm of this extraordinary city.
Designed for those who want to deep dive into all things flower-related, this experience blends hands-on floral design with unforgettable exploration of Amsterdam. Learn to create inspired arrangements alongside renowned floral designer Jen Stone of Stonekelly Events and Florals, while discovering the city through a beautifully curated itinerary led by her daughter Sophie, a local who knows Amsterdam inside and out.
Jen Stone of Stonekelly Events and Florals is a world-renowned floral and event designer with more than 30 years of experience. A true pioneer in the floral and events industry, Jen is celebrated for her distinctive artistic approach, drawing on her background in fine arts to “paint” with flowers and create intricate and unforgettable tablescapes.
Stonekelly is an internationally sought-after design studio known for producing thousands of large-scale, visually striking events across the globe. Their work has been featured in Vogue, Brides, The New York Times, Harper’s Bazaar, New York Magazine and more.
For those passionate about florals, this retreat offers a rare opportunity to learn directly from one of the industry’s most respected creatives, set in a destination celebrated worldwide for its flowers.
About Jen Stone
All skill levels are welcome, just come with a passion for all things floral!
Join us as a group or come on your own and make new friends!
About You
Experience the true magic of the Netherlands!
Create
Jen Stone and her sister Hillary, another incredible floral artist who has worked alongside Jen for decades, will lead in depth presentations and demos where you will learn to create
Handheld bouquets
Centerpieces
Large scale floral arrangements
Complete tablescape designs
inspired by your experience in Amsterdam!
EXPERIENCE
During the retreat we really want you to experience the magic of Holland!
All of these exciting excursions and transportation will be included in your ticket price:
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A private, behind-the-scenes tour of the Aalsmeer Flower Auction, the world’s largest floriculture marketplace. As the Netherlands leads the world in exporting cut flowers and bulbs, you’ll gain rare access to the fast-paced inner workings of this remarkable place! Guided by floral exporters themselves, you’ll get to experience the energy and scale of the global flower trade up close.
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A private visit to the tulip fields during their peak season! Here you will be able to take photos with a professional photographer amongst the never-ending rows of vibrantly colored tulips. This excursion will be in partnership with Bloomeffects, an incredible skincare company who makes their products using tulip bulbs from these very fields!
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A private tour to see the best of the Rijksmuseum. Seeing these Dutch masters and the incredible and iconic still-life paintings in person will be great inspiration for the arrangements and tablescapes that we will design later on!
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A private canal boat tour of the city. What could be better than sipping champagne and nibbling canapés while floating along the canals of Amsterdam?
More Details
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The hotel ____ will offer us a discounted rate on their accommodations. Staying all together on site will offer the best experience for everyone and so we strongly encourage you to book your rooms there as soon as possible.
The hotel is located _____ away from Amsterdam Central Station and _____ away from Amsterdam Schipol Airport. Transportation to and from the hotel for the various experiences will be provided.
Initial transportation to arrive at the hotel and transportation to depart from the hotel on the final day is not included.
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If you are flying to Amsterdam, arrive at Amsterdam Schipol Airport.
If possible, we suggest arriving in Amsterdam on Sunday, April 12 the day before the retreat begins to give you some time to adjust to the time difference and so that we can begin promptly on Monday.
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Lunches, tea and coffee breaks and the dinner on the final evening will be included in the ticket pricing. All breakfasts and dinner on the first and second nights are at your leisure and for your own account.
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The weather is unpredictable this time of year in Amsterdam and can often be wet and rainy. Please come prepared with appropriate clothing and footwear.
Floral aprons and all tools will be provided to you upon arrival. Do not attempt to pack floral clippers in your luggage.
For the dinner on the last night of the retreat, we ask that all attendees dress in the color palette of the tablescape design to make for some great photos! We will share this with you in advance so you can plan accordingly.
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In addition to the wonderful memories you will make, we will also send you home with some keepsakes:
All of your designs will be professionally photographed so that you will take home a compressive portfolio of your work. The trip itself will be professionally documented and we will have a few professional photoshoots with your floral designs and a model as well!
Skincare products from Bloomeffects
Floral arranging kits given to you upon your arrival
Classic Dutch goodies and treats
ITINERARYDay One
MorningMeet at Hotel ____________
LunchWelcome lunch at Hotel _______
AfternoonPrivate tour and photoshoot in tulip fields, partnered with Bloomeffects
EveningPrivate canal boat tour with drinks and snacks
DinnerDinner at your leisure
ITINERARYDay Two
MorningPrivate tour of Aalsmeer Flower Auction
LunchLunch at Hotel ________
Learn to make your own handheld bouquets
AfternoonProfessional photoshoot with your bouquets
EveningFree time to explore Amsterdam
DinnerDinner at your leisure
Learn to make your own centerpiece and large scale arrangement
ITINERARYDay Three
MorningPrivate tour of Rijksmuseum
LunchGroup lunch at Restaurant______
AfternoonTablescape design presentation and demo
EveningCocktail hour at Hotel ______
DinnerCelebratory final dinner at Hotel _______
Collaborate to design and create tablescapes for final dinner
